Keem Yap: iCAUR ambassador and Chery Community Champion

By iCAUR BOXR Club31 October 2026

Malaysia’s Keem Yap has been named one of iCAUR’s first ten global brand ambassadors. The group was introduced at the brand’s International User Summit in Wuhu, China.

The ambassador group at the Wuhu summit. Photo: Chery Automobile Co., Ltd. / GlobeNewswire. Photo source .

Chery Group’s 21 October announcement lists Keem alongside ambassadors from South Africa, Indonesia, Thailand and the UAE. The programme recognises owners who contribute to the brand and its community.

iCAUR plans to connect more owner clubs through its Club Connect programme in 2027, giving owners opportunities to share ideas and feedback on their cars.

Our combined summit report also covers the V25 debut, Yan Yan Lee’s ambassador award and her V23 photography workspace.

Community Champion recognition

Keem also shared a photograph of his Community Champion award from the 2026 Chery International User Summit.

A Community Champion trophy with Keem Yap’s name and 2026 Chery International User Summit on the base. — Community Champion — Keem Yap, 2026 Chery International User Summit. Photograph supplied to BOXR.

In the video Keem shared, the stage screen displays his name among the Community Champion recipients.

Community Champion presentation, 1 minute 22 seconds. Keem Yap’s name appears on the stage screen at around 45 seconds. Video supplied to BOXR.

Sources

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